Museum of Ugly is an fictional museum that I developed the concept and created a flexible identity system through identity design, video trailer, exhibition design and curation.
Museum of Ugly invites people to rethink the differences between “beautiful” and “ugly.” We inspire people to appreciate ugly things through our exhibitions and programs. Every existing thing has multiple faces, and each has its own reason to exist. A person, a vegetable, a piece of fruit, or a work of art displaying physical abnormalities or strange and unusual forms all have their own value. The Museum of Ugly invites you to explore the stories behind diverse appearances.